The video was directed by Lewis Carter & Phil Berridge (Vision Video) and was in an old photo studio in Peterborough.
Frontman Josh McMorran comments on the video: ‘It’s a play through using natural visual effects to give an arty and moody vibe. We used colours of the new album artwork. This is the opening song of the album and encompasses all that is Bloodshot Dawn into one song! It's also kind of catchy...”
‘Demons’ is the second Bloodshot Dawn album and was funded by fans in a Kickstarter campaign, which was achieved in just 4 days, testament to the band’s loyal following.